Prime Video X-Ray
2
In 2015, I pitched a Netflix companion app for Optus, anticipating features like Skip Intro and Recaps, and proposing the decoupling of information from the narrative. A decade later, X-Ray² asks the same question: what do viewers need today that streaming platforms have not yet built?
AMazon
Prime Video X-Ray
2
In 2015, I pitched a Netflix companion app for Optus, anticipating features like Skip Intro and Recaps, and proposing the decoupling of information from the narrative. A decade later, X-Ray² asks the same question: what do viewers need today that streaming platforms have not yet built?
AMazon
Prime Video X-Ray
2
In 2015, I pitched a Netflix companion app for Optus, anticipating features like Skip Intro and Recaps, and proposing the decoupling of information from the narrative. A decade later, X-Ray² asks the same question: what do viewers need today that streaming platforms have not yet built?
AMazon
Prime Video X-Ray
2
In 2015, I pitched a Netflix companion app for Optus, anticipating features like Skip Intro and Recaps, and proposing the decoupling of information from the narrative. A decade later, X-Ray² asks the same question: what do viewers need today that streaming platforms have not yet built?
AMazon
Prime Video X-Ray
2
In 2015, I pitched a Netflix companion app for Optus, anticipating features like Skip Intro and Recaps, and proposing the decoupling of information from the narrative. A decade later, X-Ray² asks the same question: what do viewers need today that streaming platforms have not yet built?
AMazon
Why viewers prefer Google over X-Ray
Why viewers prefer
Google over X-Ray
Why viewers prefer Google over X-Ray
Why viewers prefer Google over X-Ray
Why viewers prefer Google over X-Ray
Narrative Conflict: Decoupling screens only solves the spatial problem. X-Ray still forces real-world data onto the viewer, pulling them from emotional engagement into analytical processing. The fiction must come first.
Narrative Conflict: Decoupling screens only solves the spatial problem.
X-Ray still forces real-world data onto the viewer, pulling them from emotional engagement into analytical processing. The fiction must come first.
Spatial Conflict: Current X-Ray overlays real-world information onto a fictional frame. That collision pulls viewers from emotional engagement into analytical processing. Breaking immersion at the exact moment it matters most. Decoupling the two layers removes that friction entirely.
Narrative Conflict: Decoupling screens only solves the spatial problem. X-Ray still forces real-world data onto the viewer, pulling them from emotional engagement into analytical processing. The fiction must come first.
social Mismatch: Co-viewing accounts for over 50% of watch time, rising to 95% in households with children. X-Ray was built for one person. When that person searches,
the whole room pays for it.
social Mismatch: Co-viewing accounts for over 50% of watch time, rising to 95% in households with children. X-Ray was built for one person. When that person searches, the whole room pays for it.
social Mismatch: Co-viewing accounts for over 50% of watch time, rising to 95% in households with children. X-Ray was built for one person. When that person searches,
the whole room pays for it.
social Mismatch: Co-viewing accounts for over 50% of watch time, rising to 95% in households with children. X-Ray was built for one person. When that person searches,
the whole room pays for it.
social Mismatch: Co-viewing accounts for over 50% of watch time, rising to 95% in households with children. X-Ray was built for one person. When that person searches, the whole room pays for it.
Multi-Screen Reality: Over 80% of viewers use a smartphone while watching TV.
71% use it to search for programme-related content.
Casting is already the default: 70% of sessions start on mobile.
Multi-Screen Reality: Over 80% of viewers use a smartphone while watching TV. 71% use it to search for programme-related content. Casting is already the default: 70% of sessions start on mobile.
Multi-Screen Reality: Over 80% of viewers use a smartphone while watching TV.
71% use it to search for programme-related content.
Casting is already the default: 70% of sessions start on mobile.
Multi-Screen Reality: Over 80% of viewers use a smartphone while watching TV. 71% use it to search for programme-related content. Casting is already the default: 70% of sessions start on mobile.
Architectural Flaw: To avoid annoying TV viewers, Amazon minimized X-Ray data. Porting this stripped-down layout to mobile creates a dead end. This lack of depth still loses viewers to Google.
Sources: Deloitte Digital Media Trends - Hub Research 2025 - Nielsen Total Audience Report Hub - Accenture 2025
Architectural Flaw: To avoid annoying TV viewers, Amazon minimized X-Ray data. Porting this stripped-down layout to mobile creates a dead end. This lack of depth still loses viewers to Google.
Architectural Flaw: To avoid annoying TV viewers, Amazon minimized X-Ray data. Porting this stripped-down layout to mobile creates a dead end. This lack of depth still loses viewers to Google.
Sources: Deloitte Digital Media Trends - Hub Research 2025 - Nielsen Total Audience Report Hub - Accenture 2025
Architectural Flaw: To avoid annoying TV viewers, Amazon minimized X-Ray data. Porting this stripped-down layout to mobile creates a dead end. This lack of depth still loses viewers to Google.
Intentional Activation
Amazon learned that viewers dislike forced overlays on TV, which is why a hide button finally exists. They ignored this lesson for mobile.
X-Ray² switches to an opt-in model. The interface starts deactivated, offering a pure remote control first. You activate X-Ray only when you want the data, and the system remembers your choice, just like subtitles.
This respects user agency. Total X-Ray views may drop, but every activation becomes intentional. Viewers are significantly more likely to actually engage with the content and the Amazon ecosystem.
X-RAY ACTIVATED
X-RAY deactivated
Intentional Activation
Amazon learned that viewers dislike forced overlays on TV, which is why a hide button finally exists. They ignored this lesson for mobile.
X-Ray² switches to an opt-in model. The interface starts deactivated, offering a pure remote control first. You activate X-Ray only when you want the data, and the system remembers your choice, just like subtitles.
This respects user agency. Total X-Ray views may drop, but every activation becomes intentional. Viewers are significantly more likely to actually engage with the content and the Amazon ecosystem.
X-RAY ACTIVATED
X-RAY deactivated
Intentional Activation
Amazon learned that viewers dislike forced overlays on TV, which is why a hide button finally exists. They ignored this lesson for mobile.
X-Ray² switches to an opt-in model. The interface starts deactivated, offering a pure remote control first. You activate X-Ray only when you want the data, and the system remembers your choice, just like subtitles.
This respects user agency. Total X-Ray views may drop, but every activation becomes intentional. Viewers are significantly more likely to actually engage with the content and the Amazon ecosystem.
X-RAY ACTIVATED
X-RAY deactivated
Intentional Activation
Amazon learned that viewers dislike forced overlays on TV, which is why a hide button finally exists. They ignored this lesson for mobile.
X-Ray² switches to an opt-in model. The interface starts deactivated, offering a pure remote control first. You activate X-Ray only when you want the data, and the system remembers your choice, just like subtitles.
This respects user agency. Total X-Ray views may drop, but every activation becomes intentional. Viewers are significantly more likely to actually engage with the content and the Amazon ecosystem.
X-RAY ACTIVATED
X-RAY deactivated
Intentional Activation
Amazon learned that viewers dislike forced overlays on TV, which is why a hide button finally exists. They ignored this lesson for mobile.
X-Ray² switches to an opt-in model. The interface starts deactivated, offering a pure remote control first. You activate X-Ray only when you want the data, and the system remembers your choice, just like subtitles.
This respects user agency. Total X-Ray views may drop, but every activation becomes intentional. Viewers are significantly more likely to actually engage with the content and the Amazon ecosystem.
X-RAY ACTIVATED
X-RAY deactivated
Stay in the Amazon Ecosystem
Every curiosity is a door. X-Ray² keeps every door inside Amazon. Soundtrack, costume, prop, furniture... all open in one tap. Soon, a filming location could launch an Amazon Travel itinerary. Everything a viewer would Google stays in the ecosystem instead.
Creators' Selection
The director nominates the films that shaped the project — references, obsessions, the cinema that built the show. Each title is one tap from a rental or purchase. Your next watch, curated by a filmmaker, not an algorithm.
PRODUCTION PAGE
EXPLORE PAGE
Dissociate information from the Narrative
Dissociate information
from the Narrative
Dissociate information
from the Narrative
Dissociate information
from the Narrative
Dissociate information
from the Narrative
Moving X-Ray to the phone only solves half the immersion problem. It still shatters the illusion by thrusting real-world actors into view. When watching Fallout, you want to see The Ghoul first, not Walton Goggins.
Character and actor are now two distinct layers. Two curiosities. Two depths. You stay inside the fiction until you choose to leave it.
Moving X-Ray to the phone only solves half the immersion problem. It still shatters the illusion by thrusting real-world actors into view. When watching Fallout, you want to see The Ghoul first, not Walton Goggins.
Character and actor are now two distinct layers. Two curiosities. Two depths. You stay inside the fiction until you choose to leave it.
Moving X-Ray to the phone only solves half the immersion problem. It still shatters the illusion by thrusting real-world actors into view. When watching Fallout, you want to see The Ghoul first, not Walton Goggins.
Character and actor are now two distinct layers. Two curiosities. Two depths. You stay inside the fiction until you choose to leave it.
Moving X-Ray to the phone only solves half the immersion problem. It still shatters the illusion by thrusting real-world actors into view. When watching Fallout, you want to see The Ghoul first, not Walton Goggins.
Character and actor are now two distinct layers. Two curiosities. Two depths. You stay inside the fiction until you choose to leave it.
Retroactive Cast ID
Surfaces the cast from the previous scene.
No rewind, no disruption to the room.
The Story So Far
A recap scoped to an episode, a season, or a character's arc. The context latecomers and returning viewers need, right when they need it.
Retroactive Cast ID
A narrative recap scoped to an episode, a season, or a single arc. Exactly the context latecomers and returning viewers need, available the moment they need it.
Retroactive Cast ID
Surfaces the cast from the previous scene.
No rewind, no disruption to the room.
The Story So Far
A recap scoped to an episode, a season, or a character's arc. The context latecomers and returning viewers need, right when they need it.
Retroactive Cast ID
Surfaces the cast from the previous scene.
No rewind, no disruption to the room.
The Story So Far
A recap scoped to an episode, a season, or a character's arc. The context latecomers and returning viewers need, right when they need it.
Retroactive Cast ID
Surfaces the cast from the previous scene. No rewind, no disruption to the room.
Capture the Search Intent
Capture the Search Intent
Capture the Search Intent
Capture the Search Intent
Capture
the Search Intent
71% of viewers already reach for their phone to search programme-related content. That behaviour isn't a problem, it confirms X-Ray is solving the right thing.
The failure is losing them to Google the moment they do it.
The character's story. The actor's life. Everything worth searching for, already inside the app.
71% of viewers already reach for their phone to search programme-related content. That behaviour isn't a problem, it confirms X-Ray is solving the right thing.
The failure is losing them to Google the moment they do it.
The character's story. The actor's life. Everything worth searching for, already inside the app.
71% of viewers already reach for their phone to search programme-related content. That behaviour isn't a problem, it confirms X-Ray is solving the right thing. The failure is losing them to Google the moment they do it.
The character's story. The actor's life. Everything worth searching for, already inside the app.
71% of viewers already reach for their phone to search programme-related content. That behaviour isn't a problem, it confirms X-Ray is solving the right thing. The failure is losing them to Google the moment they do it.
The character's story. The actor's life. Everything worth searching for, already inside the app.
Bookmarking
Convert curiosity into captured intent. Actor pages, film titles, character merchandise — all saved for later, without leaving Prime Video.
Bookmarking
Convert curiosity into captured intent. Actor pages, film titles, character merchandise — all saved for later, without leaving Prime Video.
Bookmarking
Convert curiosity into captured intent. Actor pages, film titles, character merchandise — all saved for later, without leaving Prime Video.
Bookmarking
Convert curiosity into captured intent. Actor pages, film titles, character merchandise — all saved for later, without leaving Prime Video.
Improved Remote
Improved Remote
Improved Remote
Improved Remote
equalizer: Adjusted on your phone, applied to where it matters. Toggle between TV Screen and Mobile to tune each output independently. The room gets one mix. Your Bluetooth headphones get another.
Private replay: Rewind on your phone without pausing the TV. Replays are silent with subtitles to protect the room's experience. Connect headphones to unlock private audio.
Pin a Scene: One tap on the bookmark icon marks the moment silently. Without interruption, the pin lands directly in Collection. Capture now, curate later.
equalizer: Adjusted on your phone, applied to where it matters. Toggle between TV Screen and Mobile to tune each output independently. The room gets one mix. Your Bluetooth headphones get another.
Private replay: Rewind on your phone without pausing the TV. Replays are silent with subtitles to protect the room's experience. Connect headphones to unlock private audio.
Pin a Scene: One tap on the bookmark icon marks the moment silently. Without interruption, the pin lands directly in Collection. Capture now, curate later.
The phone shouldn't compete with the TV , so everything is dark, monochrome, peripheral. Visible when you look at it, invisible when you don't.
True black on OLED isn't just a mood. It's the most battery-efficient interface you can ship on a smartphone.
The only colour in the system is reserved for action. Amazon Blue appears exclusively on interactive elements. When something is blue, it means tap here.
The phone shouldn't compete with the TV , so everything is dark, monochrome, peripheral. Visible when you look at it, invisible when you don't.
True black on OLED isn't just a mood. It's the most battery-efficient interface you can ship on a smartphone.
The only colour in the system is reserved for action. Amazon Blue appears exclusively on interactive elements. When something is blue, it means tap here.
equalizer: Adjusted on your phone, applied to where it matters. Toggle between TV Screen and Mobile to tune each output independently. The room gets one mix. Your Bluetooth headphones get another.
Private replay: Rewind on your phone without pausing the TV. Replays are silent with subtitles to protect the room's experience. Connect headphones to unlock private audio.
Pin a Scene: One tap on the bookmark icon marks the moment silently. Without interruption, the pin lands directly in Collection. Capture now, curate later.
private replay
equalizer
One Room
Two Languages
One Room
Two Languages
One Room
Two Languages
One Room
Two Languages
Every platform assumes one room, one audio track. X-Ray² ends that. Cast to a TV and the phone plays a second audio track simultaneously; frame-perfect via Bluetooth.
Two experiences, one shared screen.
The feature means something different for everyone:
private amplified dialogue for a hard-of-hearing viewer; original audio on TV with native subtitles on phone for a language learner; English for a parent, French for their child.
No new hardware. No cloud latency. Runs locally over home Wi-Fi.
Every platform makes the same assumption: one room, one audio track.
X-Ray² ends that. When casting, the TV plays one language. The phone plays another simultaneously, frame-perfect via Bluetooth. Two experiences. One shared screen, without the negotiation.
The same feature becomes something different depending on who's using it. A hard-of-hearing viewer gets amplified dialogue privately. A language learner follows the original audio on TV while reading native subtitles on their phone. A parent watches in English while their child hears the same film in French.
No new hardware. No cloud latency. Synchronisation runs locally over
home Wi-Fi.
Every platform assumes one room, one audio track. X-Ray² ends that. Cast to a TV and the phone plays a second audio track simultaneously; frame-perfect via Bluetooth.
Two experiences, one shared screen.
The feature means something different for everyone:
private amplified dialogue for a hard-of-hearing viewer; original audio on TV with native subtitles on phone for a language learner; English for a parent, French for their child.
No new hardware. No cloud latency.
Runs locally over home Wi-Fi.
Every platform assumes one room, one audio track. X-Ray² ends that. Cast to a TV and the phone plays a second audio track simultaneously; frame-perfect via Bluetooth.
Two experiences, one shared screen.
The feature means something different for everyone: private amplified dialogue for a hard-of-hearing viewer; original audio on TV with native subtitles on phone for a language learner; English for a parent, French for their child.
No new hardware. No cloud latency. Runs locally over home Wi-Fi.
Every platform assumes one room, one audio track. X-Ray² ends that. Cast to a TV and the phone plays a second audio track simultaneously — frame-perfect via Bluetooth. Two experiences, one shared screen.
The feature means something different for everyone: private amplified dialogue for a hard-of-hearing viewer; original audio on TV with native subtitles on phone for a language learner; English for a parent, French for their child.
No new hardware. No cloud latency. Runs locally over home Wi-Fi.
Collection
Collection
Collection
Every great series leaves a trail of discoveries. Currently, that trail disappears with the credits.
Collection makes it permanent. One tap pins a scene, saves a track, or bookmarks an actor, aggregated into a personal library, organised by category, tied to your profile.
A bookmarked actor becomes a watchlist entry. A saved track becomes an Amazon Music listener. A pinned title from Creators Selection becomes the next session.
Discovery that would otherwise leak to Google compounds inside Prime Video instead.
Every great series leaves a trail of discoveries. Currently, that trail disappears with the credits.
Collection makes it permanent. One tap pins a scene, saves a track, or bookmarks an actor, aggregated into a personal library, organised by category, tied to your profile.
A bookmarked actor becomes a watchlist entry. A saved track becomes an Amazon Music listener. A pinned title from Creators Selection becomes the next session.
Discovery that would otherwise leak to Google compounds inside Prime Video instead.
Every great series leaves a trail of discoveries. Currently, that trail disappears with the credits.
Collection makes it permanent. One tap pins a scene, saves a track, or bookmarks an actor, aggregated into a personal library, organised by category, tied to your profile.
A bookmarked actor becomes a watchlist entry. A saved track becomes an Amazon Music listener. A pinned title from Creators Selection becomes the next session.
Discovery that would otherwise leak to Google compounds inside Prime Video instead.
Stay in the Amazon Ecosystem
Every curiosity is a door. X-Ray² keeps every door inside Amazon. Soundtrack, costume, prop, furniture… all open in one tap. Soon, a filming location could launch an Amazon Travel itinerary. Everything a viewer would Google stays in the ecosystem instead.
Creators' Selection
The director nominates the films that shaped the project — references, obsessions, the cinema that built the show. Each title is one tap from a rental or purchase. Your next watch, curated by a filmmaker, not an algorithm.
PRODUCTION PAGE
EXPLORE PAGE
Stay in the Amazon Ecosystem
Every moment of curiosity during a show is a door. X-Ray² makes sure every door opens inside Amazon.
A soundtrack, a costume, a prop, or a piece of furniture spotted on screen opens inside the Amazon ecosystem in one tap. And perhaps soon, a filming location will become the starting point for an Amazon Travel itinerary.
Everything the viewer would have Googled stays inside the ecosystem instead.
Creators' Selection
The director nominates the films that shaped the project — references, obsessions, the cinema that built the show. Each title is one tap from a rental or purchase. Your next watch, curated by a filmmaker, not an algorithm.
PRODUCTION PAGE
EXPLORE PAGE
Stay in the Amazon Ecosystem
Every curiosity is a door. X-Ray² keeps every door inside Amazon. Soundtrack, costume, prop, furniture… all open in one tap. Soon, a filming location could launch an Amazon Travel itinerary. Everything a viewer would Google stays in the ecosystem instead.
Creators' Selection
The director nominates the films that shaped the project — references, obsessions, the cinema that built the show. Each title is one tap from a rental or purchase. Your next watch, curated by a filmmaker, not an algorithm.
PRODUCTION PAGE
EXPLORE PAGE
Stay in the Amazon Ecosystem
Every curiosity is a door. X-Ray² keeps every door inside Amazon. Soundtrack, costume, prop, furniture... all open in one tap. Soon, a filming location could launch an Amazon Travel itinerary. Everything a viewer would Google stays in the ecosystem instead.
Creators' Selection
The director nominates the films that shaped the project — references, obsessions, the cinema that built the show. Each title is one tap from a rental or purchase. Your next watch, curated by a filmmaker, not an algorithm.
PRODUCTION PAGE
EXPLORE PAGE
Design Direction
Design Direction
Design Direction
Design Direction
The phone shouldn't compete with the TV , so everything is dark, monochrome, peripheral. Visible when you look at it, invisible when you don't.
True black on OLED isn't just a mood. It's the most battery-efficient interface you can ship on a smartphone.
The only colour in the system is reserved for action. Amazon Blue appears exclusively on interactive elements. When something is blue, it means tap here.
The phone shouldn't compete with the TV , so everything is dark, monochrome, peripheral. Visible when you look at it, invisible when you don't.
True black on OLED isn't just a mood. It's the most battery-efficient interface you can ship on a smartphone.
The only colour in the system is reserved for action. Amazon Blue appears exclusively on interactive elements. When something is blue, it means tap here.
The phone shouldn't compete with the TV , so everything is dark, monochrome, peripheral. Visible when you look at it, invisible when you don't.
True black on OLED isn't just a mood. It's the most battery-efficient interface you can ship on a smartphone.
The only colour in the system is reserved for action. Amazon Blue appears exclusively on interactive elements. When something is blue, it means tap here.
The phone shouldn't compete with the TV , so everything is dark, monochrome, peripheral. Visible when you look at it, invisible when you don't.
True black on OLED isn't just a mood. It's the most battery-efficient interface you can ship on a smartphone.
The only colour in the system is reserved for action. Amazon Blue appears exclusively on interactive elements. When something is blue, it means tap here.
The phone shouldn't compete with the TV , so everything is dark, monochrome, peripheral. Visible when you look at it, invisible when you don't.
True black on OLED isn't just a mood. It's the most battery-efficient interface you can ship on a smartphone.
The only colour in the system is reserved for action. Amazon Blue appears exclusively on interactive elements. When something is blue, it means tap here.
X-Ray² for Sport immersion
X-Ray² for Sport immersion
X-Ray² for Sport immersion
X-Ray² for Sport immersion
X-Ray² for Sport immersion
The same conflict exists in sport as in film: data overlays fighting for the same screen as the event. The solution is the same: data moves to the second screen, the TV stays clean.
But sport adds something film doesn't. A group watching a game shares the screen but not the same stakes. A fantasy player. A casual viewer. A tactics reader. One broadcast can't serve all of them, and one screen shouldn't try.
Game and player data appear automatically, in sync with the live broadcast. No searching. One tap opens any player's full performance profile.
The same conflict exists in sport as in film: data overlays fighting for the same screen as the event. The solution is the same: data moves to the second screen, the TV stays clean.
But sport adds something film doesn't. A group watching a game shares the screen but not the same stakes. A fantasy player. A casual viewer. A tactics reader. One broadcast can't serve all of them, and one screen shouldn't try.
Game and player data appear automatically, in sync with the live broadcast. No searching. One tap opens any player's full performance profile.
The same conflict exists in sport as in film: data overlays fighting for the same screen as the event. The solution is the same: data moves to the second screen, the TV stays clean.
But sport adds something film doesn't. A group watching a game shares the screen but not the same stakes. A fantasy player. A casual viewer. A tactics reader. One broadcast can't serve all of them, and one screen shouldn't try.
Game and player data appear automatically, in sync with the live broadcast. No searching. One tap opens any player's full performance profile.
The same conflict exists in sport as in film: data overlays fighting for the same screen as the event. The solution is the same: data moves to the second screen, the TV stays clean.
But sport adds something film doesn't. A group watching a game shares the screen but not the same stakes. A fantasy player. A casual viewer. A tactics reader. One broadcast can't serve all of them, and one screen shouldn't try.
Game and player data appear automatically, in sync with the live broadcast. No searching. One tap opens any player's full performance profile.
The same conflict exists in sport as in film: data overlays fighting for the same screen as the event. The solution is the same: data moves to the second screen, the TV stays clean.
But sport adds something film doesn't. A group watching a game shares the screen but not the same stakes. A fantasy player. A casual viewer. A tactics reader. One broadcast can't serve all of them, and one screen shouldn't try.
Game and player data appear automatically, in sync with the live broadcast. No searching. One tap opens any player's full performance profile.
AI insights
AI insights
AI insights
AI insights
AI insights
Advanced AI features live on your device. View tactical data privately, or cast only the insights you want onto the main screen — your call, not the broadcaster's.
Advanced AI features live on your device. View tactical data privately, or cast only the insights you want onto the main screen — your call, not the broadcaster's.
Advanced AI features live on your device. View tactical data privately, or cast only the insights you want onto the main screen — your call, not the broadcaster's.
Advanced AI features live on your device. View tactical data privately, or cast only the insights you want onto the main screen — your call, not the broadcaster's.
AI features : Manage overlays on your phone. Share to the TV only what the room wants to see.
AI features : Manage advanced AI overlays on your device. View tactical data privately or cast it to the main screen.
AI features : Manage overlays on your phone. Share to the TV only
what the room wants to see.
AI features : Manage overlays on your phone. Share to the TV only what the room wants to see.
AI features : Manage overlays on your phone. Share to the TV only what the room wants to see.
Player Focus : Select any player to isolate them within the frame. Real-time AI upscaling maintains clarity. Integrated tracking follows their movement automatically.
Player Focus : Select any player to isolate them within the frame. Real-time AI upscaling maintains clarity. Integrated tracking follows their movement automatically.
Player Focus : Select any player to isolate them within the frame. Real-time AI upscaling maintains clarity. Integrated tracking follows their movement automatically.
Player Focus : Select any player to isolate them within the frame. Real-time AI upscaling maintains clarity. Integrated tracking follows their movement automatically.
Player Focus : Select any player to isolate them within the frame. Real-time AI upscaling maintains clarity. Integrated tracking follows their movement automatically.
Interactive Replay : Review any play in slow motion on your phone, or cast it to the main screen.
Interactive Replay : Take control of the action. Review any play in slow-motion on your phone or Cast the replay to the main screen
Interactive Replay : Review any play in slow motion on your phone, or cast it to the main screen.
Interactive Replay : Review any play in slow motion on your phone, or cast it to the main screen.
Interactive Replay : Review any play in slow motion on your phone, or cast it to the main screen.
Final Note
Final Note
Final Note
Final Note
Streaming platforms assume that a single piece of content means a single experience. X-Ray² challenges that. People watch together, but they engage individually. The TV unifies the room, and the app delivers a personal experience without disrupting the group.
This keeps the story intact on the main screen. It also keeps discovery inside the Amazon ecosystem. A moment of curiosity becomes the next watch, purchase, or music session.
The infrastructure already exists. Local Wi-Fi sync and standard TV protocols mean this only requires a software update scaled by AWS. No new hardware is needed.
For context regarding the opening of this case study, view the original 2015 pitch here:
Live More Netflix app
Streaming platforms assume that a single piece of content means a single experience. X-Ray² challenges that. People watch together, but they engage individually. The TV unifies the room, and the app delivers a personal experience without disrupting the group.
This keeps the story intact on the main screen. It also keeps discovery inside the Amazon ecosystem. A moment of curiosity becomes the next watch, purchase, or music session.
The infrastructure already exists. Local Wi-Fi sync and standard TV protocols mean this only requires a software update scaled by AWS. No new hardware is needed.
For context regarding the opening of this case study, view the original 2015 pitch here:
Live More Netflix app
Streaming platforms assume that a single piece of content means a single experience. X-Ray² challenges that. People watch together, but they engage individually. The TV unifies the room, and the app delivers a personal experience without disrupting the group.
This keeps the story intact on the main screen. It also keeps discovery inside the Amazon ecosystem. A moment of curiosity becomes the next watch, purchase, or music session.
The infrastructure already exists. Local Wi-Fi sync and standard TV protocols mean this only requires a software update scaled by AWS. No new hardware is needed.
For context regarding the opening of this case study, view the original 2015 pitch here:
Live More Netflix app
Streaming platforms assume that a single piece of content means a single experience. X-Ray² challenges that. People watch together, but they engage individually. The TV unifies the room, and the app delivers a personal experience without disrupting the group.
This keeps the story intact on the main screen. It also keeps discovery inside the Amazon ecosystem. A moment of curiosity becomes the next watch, purchase, or music session.
The infrastructure already exists. Local Wi-Fi sync and standard TV protocols mean this only requires a software update scaled by AWS. No new hardware is needed.
For context regarding the opening of this case study, view the original 2015 pitch here: Live More Netflix app
I am sure you have thoughts or feedback on these concepts,
and I would love to hear them.
I am sure you have thoughts or feedback on these concepts, and I would love to hear them.
I am sure you have thoughts or feedback on these concepts,
and I would love to hear them.
I am sure you have thoughts or feedback on these concepts,
and I would love to hear them.
I am sure you have thoughts or feedback on these concepts, and I would love to hear them.